Step into the cool waters of the Lago Edit. Come on in, the temperature's mighty fine. With the launch of new nylon bag designs, we wanted to highlight their waterproof-ness by taking a dive into the lake. Quite literally. Summer vibes, elevated yet minimalistic handbag designs and bikinis were all the inspiration we needed to take a dip into the eternal summer inspiration.
THE ART SQUAD'S NOTES
BEHIND THE LAGO EDIT
For us down here in Uruguay it was a cool, chilly day. In the middle of April down in the south hemisphere, one would believe the temperatures to at least be somewhat tolerable. This particular day however, the sky was covered with clouds and chilly winds swept us up. Nonetheless, this did not stop our creative determination to complete the task at hand and deliver the ultimate summer collection photoshoot.
The stunning lake we chose for this photoshoot is none other than Rotunda al Lago's lake (translated to Rotunda by the lake). This is an architectural project that is currently under construction, comprised of 4 5-story building complexes, quite literally facing the stunning lake pictured above. An ecologically mindful project that submerges you into the wilderness and peace Nature has to offer, while being inclusive of the Rotunda identity and passion for Art, color and attention to detail.
When preparing for the shoot, Popi's charisma was just the it factor the campaign was looking for. Her cheerful approach to modeling illustrates the playfulness and joy that Summer should always have. The warmth and enjoyment of it should always be present, and these are reflected in the colorful bag fabrics and textures.
